M.Arch We See We Follow

M.Arch Design Research

‘We See We Follow’

In this research project, my aim was to delve into the correlation between
an individual’s initial visual investigation of a space upon entry and
their subsequent navigation choices within that environment. To achieve
this, I employed a combination of visual nodes extracted from reputable
peer-reviewed studies and eye-tracking data that I collected firsthand.
By merging existing scholarly knowledge with my own eye-tracking data, I
sought to create a virtual reality (VR) space that subtly guided people along a specific route. The VR environment was carefully designed to influence participants’ subconscious decisions as they explored the space.